So ... what have you been up to?
Friday, August 01, 2008
Hi, all! It's been awhile. This blog has been dormant over the past few months, and it's high time we re-engage with you. We'd like to continue to cultivate helpful and insightful dialogue that focuses on the experiences of IBOs.
Much has happened since our last post:
- The brand advertising campaign ("Hello, my name is ...") is well into its fifth month, reaching millions of TV watchers, magazine readers, and web browsers.
- We've launched direct-response campaigns for Nutrilite Brainiums® and Double X®.
- Achieve® Magazine continues to break new ground in its goal to recognize IBOs at all levels. The August cover story, for instance, features new IBOs who, in their first month, chocked up retail sales.
- The National Spotlight tour continues to criss-cross the country, showcasing our products and business opportunity, and giving IBOs a chance to show family and friends what this business is all about.
- It's Tina! Last month, we announced that Amway Global would be a presenting sponsor of Tina Turner's concert tour, which launches Oct. 1. (How cool is that?)
All of us at the Corporation are geeked. (Can I still use "geeked"? Or has it had its 15 minutes of fame?). But what really matters is: What's it all mean to you? Are you finding that word about this business and our brands is spreading? Are you able to leverage any of the advertising to create interest among business prospects or potential customers? If you attended National Spotlight, what did you think?
Beyond all of that, what have you been up to? (I ran a 25K this spring, with a training diet that included Double X, CLA 500®, Glucosamine®, CF&V®, Energy Bars, Sports Drinks, and Protein Snack Bars.) Do you have an inspiring story you'd like to share? What about a particular success (big or small) you're proud of? How's the retailing coming?
We look forward to hearing from you!