Ad campaign gets rave reviews at National Spotlight
Wednesday, August 13, 2008
I spent the weekend in San Francisco. I didn't ride a trolley or serpentine down the crookedest street in the world. The Giants squeaked out a 10th inning win over L.A. at Candlestick, but I wasn't there. Alcatraz? Nope. Didn't happen.
However, what I DID do was talk to IBOs. Lots and lots of IBOs.
I was working the Opportunity booth at the latest National Spotlight event. Eight thousand people. (Yep. That's eight thousand. With an "8") kia (aka Robin Luymes) and I talked up the current ad campaign, We played the TV commercial and a new opportunity video that will be sent to IBOs in the next few days. And for four hours on Friday and seven hours on Saturday, IBOs told us what they thought of the ad campaign. We must have talked to 500 IBOs about the ads, and neither of us heard a single negative comment. Half of those we spoke to exclaimed "They're great!" Others used different adjectives. But it was all positive.
The IBOs we spoke to are clearly upbeat and excited about the ads and the other promotions and events we're investing in to help you build your businesses. Here's just a sample of what these Californians had to say:
Susan Hart, of Menlo Park, said a customer who had only ever ordered Double X "called me out of the blue" and ordered $522 of Quixtar products. "I think the advertising really helped," Susan said.
"I'm really glad you're advertising," said Sacramento IBO Guy Lee. He said prospects and customers say they've seen the spots and the print ads. "Thank you!" added Linda Lee.
Noel Johnson praised our selection of nationally syndicated radio host and composer John Tesh as the narrator of the TV spots. "You chose a great voice," said Noel, who added that the whole family -- especially the kids -- are avid Tesh fans. Wife Julie said all their friends have seen the TV spots. The Johnsons are from Fresno.
"A lot of people are calling us saying they want to come back to the business," said Roseann Orlebech, of Monterey. Added her husband, Bruce: "We've had people call us and ask, 'Are you still in the business? We need products!'"
"So many people we have talked to have seen the ads," said Martin Chavez of Chico. "They give this business more credibility."
"It'll be tremendous as you continue to advertise," said Mike McAnerney, of San Jose. "It gives us more validity and it makes it more real. I've found that people who were on the fence are now more inclined to sign up." He added: "People come up to me and say, 'I've seen these ads on TV. Is that your business?'"
"The ads are great," said Norma Hall of San Jose. "I've talked to so many people who have said they've seen the ads."
"My optometrist said to me, 'I saw this beautiful ad. Very classy.' She's an IBO now." That from Anita Jagannath of Freemont. "All of our prospects and customers are very positive about the ads."
Although the question's been asked many times on other blogs, I'll pose it one more time:
Whaddya think?